top of page

Immersive AR campaigns for brands in Gulf (GCC) region
Showcasing our groundbreaking AR campaigns: From virtual stores to interactive games, redefining how Gulf brands connect with audiences through immersive brand experiences
We have executed a substantial series of impactful AR campaigns in this region, with over fifty projects significantly shaping the digital interaction landscape. Below are our most notable AR projects across the Gulf countries
𝟏.𝐑𝐚𝐢𝐝 :
To introduce Raid’s Multi Insect Killer, we crafted an immersive AR experience that visually filled users' surroundings with lifelike animated insects. By engaging in a virtual battle where they could use the Raid MIK bottle to spray and eliminate the insects, users not only interacted with the product but also experienced its effectiveness firsthand.
The campaign was designed to demonstrate the product’s promise of 24-hour protection in an engaging, memorable manner, dramatically enhancing consumer understanding and trust in the brand’s efficacy.
𝟐. 𝐍𝐢𝐯𝐞𝐚 𝐗 𝐑𝐞𝐚𝐥 𝐦𝐚𝐝𝐫𝐢𝐝 :
Leveraging Nivea Men Deep's partnership with Real Madrid, we created an engaging AR experience that simulates a challenging soccer training session. Users participate in a virtual juggling challenge, where they attempt to keep a soccer ball aloft using their head. As the game intensifies, virtual effects simulate sweat and signs of fatigue on the user’s face.
At a pivotal moment, Nivea Men Deep comes into play, spraying virtually to clear all traces of sweat and fatigue, leaving the user's face refreshed and rejuvenated. This experience not only underlines Nivea’s association with Real Madrid but also vividly demonstrates the product's effectiveness, enhancing user engagement and bolstering brand loyalty in a fun and interactive manner.
𝟑. 𝐅𝐥𝐨𝐰𝐚𝐫𝐝 𝐬𝐚𝐮𝐝𝐢
For Saudi National Day, we created an unforgettable AR experience that transported users on a virtual hot air balloon ride over Hegra. This experience not only showcased the majestic desert landscapes but also deeply connected users with Saudi heritage. By blending cutting-edge AR technology with cultural landmarks, we offered a unique celebration of national pride, significantly boosting engagement and user involvement during the national festivities.
𝟒. 𝐅𝐥𝐨𝐰𝐚𝐫𝐝 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐬𝐭𝐨𝐫𝐞:
For Valentine’s Day, we created a virtual store themed around love and romance, allowing users to browse and purchase Floward’s floral products in an interactive 3D Store, enhancing the brand’s online presence.
𝟓. 𝐘𝐚 𝐬𝐚𝐥𝐚𝐚𝐦
Participants shout "Ya Salaam," and using Voice ML we evaluate their pronunciation in real-time. Successful attempts trigger visual effects of Arabic letters spiraling from their mouths and are rewarded with virtual giveaways similar to the brands commercial. This fun and culturally resonant experience deepened user engagement and strengthened brand connection.
𝟔. 𝐌𝐨𝐮𝐬𝐬𝐲
For the launch of Moussy’s pineapple flavor, we crafted a gamified AR experience that starts with a giant pineapple-shaped portal. Users enter a virtual pineapple field to hunt for glowing Moussy pineapples. This not only spotlighted the new flavor but also boosted user interaction through shareable selfies with a virtual Moussy bottle.
𝟕. 𝐕𝐢𝐦𝐭𝐨
Our AR lens for Vimto educates users on making desserts with Vimto syrup through a virtual cooking challenge. This interactive guide not only promotes the product but also engages users by letting them experiment with ingredients, thereby deepening brand connection.
𝟖. 𝐄𝐝𝐢𝐭𝐚
We developed an engaging AR game where users skydive and catch Moltoi Yums, each catch offering a unique sensory experience. This game not only entertains but also effectively promotes the brand’s playful image and product variety.
𝟗. 𝐌𝐚𝐫𝐚𝐦𝐢
For Marami, we launched an AR scavenger hunt that had users searching for hidden Marami chips throughout their homes. This campaign successfully drove user engagement and effectively highlighted the fun and adventurous spirit of the brand
𝟏𝟎. 𝐏𝐞𝐫𝐬𝐢𝐥
Our augmented reality campaign for Persil showcased its dual-action formula in a uniquely interactive way. Starting with a user wearing a visibly stained T-shirt, the experience begins by highlighting a grimy washing machine. As users tap the Persil detergent icon, their dirty garment is virtually pulled into the machine. The immersive AR then vividly demonstrates the washing process, where not only the T-shirt comes out spotlessly clean but also the inside of the washing machine itself sparkles, reflecting Persil's effectiveness in cleaning both clothes and the machine. This dual-cleaning demonstration powerfully conveyed Persil's benefits, enhancing consumer trust and engagement by showing them the tangible results right on their screens.



bottom of page